Corporate Video Production is Essential for the Modern-Day Business

Remember when having a sleek, professional website was the cornerstone of your online presence? Back in the day, a company's website was often the first thing potential clients would look at to assess your business, your product or services, and even your company culture.

If your website was poorly designed or outdated, it could rub potential customers the wrong way, leading them right into the welcoming hands of your competitors. But, in today’s internet landscape, websites are no longer the sole focal point of a company's online presence. They’re not even the first point of contact between your business and your customers.

Instead, customers are gravitating towards videos to learn more about all that makes your company unique. And if your corporate video production isn't up to par, you could be losing out on valuable opportunities.

Corporate Videos Are Taking Over

Corporate videos are quickly becoming one of the most powerful tools for businesses looking to communicate their brand, products, and services. Research shows that viewers retain 95% of a message when they watch it in a video, compared to a measly 10% when reading text.

That means corporate videos can deliver your message in a much more engaging, memorable, and concise way than a traditional website ever could. Think about it like this: when you find a new company you're interested in, what’s the first thing you do? Google it, right? Or Bing it, for those Microsoft aficionados out there.

And more often than not, you’re going to land on a video. This might be an explainer video about the service, a brand video, or a customer testimonial. It’s the content that catches your attention and helps you get a better understanding of what the company offers.

Okay, let's say you've found a video from a company with an interesting product, but the video quality is poor. The lighting is off, the audio is hard to hear, and the visuals are shaky and unprofessional. Maybe they even have somebody hosting who doesn’t represent the brand (for example, a TikTok UGC-style video for an accounting service… something’s not adding up).

Does that inspire trust or confidence in the company? Probably not.

Now, contrast that with Company B. Their website may not have as many bells and whistles, but their corporate video is professionally produced, visually stunning, and clearly communicates their brand story.

They have compelling visuals, great sound, and a story that keeps you engaged. Which company would you be more likely to consider? A high-quality corporate video can make all the difference when it comes to building trust and engaging your audience.

Why Corporate Video Production is Crucial to Succeed in Today’s Market

Attention spans are getting shorter, and they expect content to be easily digestible. Websites can be static and impersonal, but corporate videos are dynamic and interactive. They offer a more compelling and immediate way to convey your company’s message.

A well-produced corporate video can also highlight your company’s professionalism and attention to detail. Quality production will communicate that you take your business seriously, which lets your customers know they should take you seriously.

The Numbers Don't Lie

When making a purchasing decision, customers are increasingly relying exclusively on video content. According to a HubSpot survey, 54% of consumers want to see more video content from businesses in order to make a decision. That’s a huge percentage of your potential audience that could be swayed by a well-crafted corporate video.

According to market studies, websites with videos have an 80% higher conversion rate than those without. By incorporating a professional corporate video into your marketing strategy, you’re putting yourself in a prime position to convert casual viewers into loyal customers.

Corporate Video Production for the Next Generation

The younger generation is leading the charge when it comes to embracing video. Over one-third of TikTok and Instagram users say they will buy something directly through these apps in the next year.

This audience is accustomed to making purchasing decisions based on what they see in videos. A strong corporate video can be a game-changer for businesses aiming to connect with this younger demographic both on the consumer side and on the recruitment end.

Being Able to Compete Means Investing in Corporate Video Production

In today’s competitive business landscape, corporate video production is no longer just an option; it’s a necessity.

Whether you're looking to produce an engaging explainer video, a brand storytelling piece, or tutorials, investing in professional corporate video production can give you the edge you need to succeed.