When To Create A Spokesperson Video

In today’s digital world, businesses and brands are constantly exploring new ways to engage their audience and communicate their message. One powerful tool that has gained significant traction is the spokesperson video. A well-executed spokesperson video can build trust, humanize your brand, and deliver key messages effectively.

What is a spokesperson video?

A spokesperson video is one that discusses either a company’s product/service or the brand itself. The video features an actor who is standing in for the company as their spokesperson. The word “spokesperson” usually conjures somebody trying to spray cologne or perfume on you at a mall, or maybe Jennifer Garner doing ads for Capital One. But there are countless non-celebrity spokesperson videos that can do amazing things for your brand.

Why use a spokesperson video?

Unless you work for a Fortune 500, it’s likely you don’t have executives who are trained in PR and are camera-ready enough to be featured in videos as the face of your brand. So, instead, you might look to a spokesperson video. This adds a familiar touch to your brand.

The viewer is no longer just reading text on the screen, or watching stock footage. They are watching a real person speak about the brand. This goes an extremely long way in establishing confidence. This is no longer just a fly by night internet brand with no presence in the real world. This is a real person making a real connection with the viewer.

How to create a spokesperson video

Spokesperson videos are relatively easy to produce, which is why UC Media makes creating them simple and affordable. It all starts with a script. That’s all you really need to get started. Then you want to find the right spokesperson. The wrong one could confuse the message.

The facts don’t lie

Spokesperson videos not only humanize your brand but also foster trust and engagement with your audience. Video content can increase user understanding of a product or service by up to 74%. Additionally, consumers are 64% more likely to make a purchase after watching a video featuring a real person.

By selecting the right spokesperson—someone who resonates with your target audience—you can effectively convey your brand’s message in an authentic manner. As businesses increasingly seek to differentiate themselves in a crowded market, leveraging the power of spokesperson videos can be a game-changer.

So, whether you’re a startup or an established brand, incorporating this strategy into your marketing mix could lead to deeper connections with your audience and drive significant growth. You’ll also want someone with experience in spokesperson videos.

Our founder and main spokesperson for our videos spent years studying acting and then years making spokesperson videos. There’s an instantly relatable quality to them that is hard to teach.

Finally, we want to briefly touch on the newest entrant in the spokesperson space... AI.

Why an AI spokesperson could hurt your brand

The rise of AI-driven video spokespeople has definitely raised some eyebrows. While these virtual figures may seem like an affordable and efficient alternative to real human presenters, they often fall short when it comes to creating a genuine connection with viewers. Their performances are often stiff, robotic, and ultimately unrelatable. Basically, the technology just isn't there yet. And maybe it never will be.

For many viewers, AI-generated personalities can feel unnervingly artificial, especially when their expressions lack warmth or authenticity. This sense of “uncanny valley,” where something feels almost human but not quite, can be off-putting and detract from the message. The lack of true emotional depth and human nuance leaves audiences feeling disconnected, undermining the trust and rapport that a real person can build in a spokesperson video.

Authenticity is at the heart of what makes our spokesperson videos so effective. Consumers want to feel they’re engaging with someone who understands their needs, shares their values, and speaks to them from a place of genuine experience. AI may be a tool, but when it comes to building lasting, meaningful relationships with your audience, nothing beats a real human being who can bring your brand to life.