How To Use Your Corporate Videos

Everybody’s talking about how video content is king these days, right? And if you’re a business owner, that means developing and producing some corporate videos to add to your repertoire. But it’s not enough to just have videos. You need to use them in the most effective way possible.

The solitary corporate video that only racks up one or two views on YouTube doesn’t really do anything for your brand, no matter how good the video is. It’s the old “if a tree falls in the woods and there’s nobody there to hear it” dilemma. It’s almost like your video never existed at all.

That’s why in this post, I want to go through some lesser known ways you can use video to increase your brand awareness, your standing in the industry, and your standing among your own employees.

Improving Your Blogs With Corporate Videos

Let’s start at step one: ranking your company higher in Google results using SEO. We all know you need quality blog posts to rank higher on Google Search. Recently the algorithm behind Google SEO has gone through some pretty drastic changes. It's now looking for what they call "really rich content" to boost your site to the top of its search page. Now, what does rich content mean?

It means quality information that you can’t necessarily get just anywhere. It means it’s readable, it’s personable (i.e. not written by a robot), and it’s something it deems useful to its users (the person doing the search). Well, one thing that hits every single one of those points is video. Adding a video to your blog really enriches the quality of your post, and it gives it a much greater chance of ranking higher.

Adding video does not automatically equal higher rankings. However, a blog with good, easy-to-digest, informative content with no video probably stands a lesser chance at a great ranking than one with a video.

Personalizing Your Email Campaigns With Corporate Videos

Email has remained a stalwart in marketing ever since the early days of the internet, and for good reason. It is where consumers spend a good amount of their time online. But the influx of emails have made consumers weary of reading through yet another corporate email.

However, an email with a well-produced corporate video… that will likely garner more attention. Now let’s take that to the next level. An email with a personalized corporate video directed right at the audience it’s sent to - that really changes the game.

In fact, we produce videos for a client that adapts their scripts for each individual company they target in their B2B marketing campaign. And they’ve seen incredible results. It shows that you’ve taken the time to understand this company’s exact pain points, and will go out of your way to cater to them.

Internal Corporate Videos

Most corporate videos focus on marketing campaigns. But we’ve found that internal communications benefit greatly from video messaging. Your employees see a huge amount of effort put into communicating with potential clients, and they expect the same level of professional communication towards them as well. Onboarding, human resources, tutorials, and training are just a few of the many ways our clients have used videos to improve their workflow.

Customer Support, FAQs, and Tutorials

Another often overlooked but highly effective use of corporate videos is for customer support and frequently asked questions (FAQs). Instead of bombarding customers with long blocks of text or directing them to lengthy articles, a short, well-produced video can simplify complex information and deliver it in an easy-to-digest format.

Imagine a customer navigating your website and finding a video that directly answers their most common questions or guides them through troubleshooting steps. Not only does this provide a more personalized touch, but it also creates an engaging and user-friendly experience.

These videos can even reduce the workload on your support team. By proactively answering frequent questions in video form, you can prevent repeat inquiries and allow your team to focus on more complex cases.

When integrated into a customer support strategy, corporate videos enhance your brand’s credibility and reinforce your commitment to customer service. Whether it's a product demonstration, a tutorial, or an FAQ session, using video in this way can not only streamline the customer experience but also foster stronger customer loyalty.

Corporate Videos Are What You Make Of Them

There’s no one-size-fits-all corporate video mandate that you have to make. You don’t need to copy what’s out there. Otherwise, they’d all be super BORING. And nobody wants that. Let us help you think outside the box a bit, and produce corporate videos that work for your company.