Why Most Corporate Videos Are Boring: 4 Mistakes To Avoid

You’ve seen them time and time again. Corporate videos that meander, struggle to tell you what the company does or what they stand for, have no real beginning, middle, or end, and just seem… kinda bleh. It’s easy to fall into this corporate video trap.

So, take out your pen/pencil, your laptop/tablet, your Apple Vision Pro/Oculus, and take note! Here are some corporate video mistakes to avoid if you want to make a lasting impact with your videos and ensure they effectively communicate your brand’s message.

Corporate Video Mistakes To Avoid

1. There’s No Story

Good stories are not reserved for TV shows or movies. Storytelling weaves its way into everything we do. Even when we talk to our clients about our services or products, we are telling a story. And to keep it exciting, we have a beginning, a middle, and an end.

We started there, and we ended up here. I really wanted to make X, and I found that Y. These templates will transform any script or storyboard you have for your corporate videos.

A compelling narrative makes your content easier to understand and more engaging. The audience needs to know why they should care about your message, and a story gives them context. Think of your video as an opportunity to highlight a problem, present a solution, and show how your company is the one best positioned to solve it.

Without a clear story, your video risks feeling aimless. If they’re just ingesting information about your company, and the video doesn’t seem to have a clear direction, people are going to tune out fast!

Don't have time to keep reading? Check out our video blog that summarizes the post.

2. The Information Is Confusing/Difficult to Digest

When watching videos online, you have around 2 seconds to get someone’s attention. If the information you’re providing isn’t bite-sized, easily digestible, and doesn’t get them hooked from the very beginning, something’s gone wrong. One of the biggest mistakes made in corporate videos is overwhelming the audience with too much information too quickly. Instead of blasting your audience with facts, present your message in easy-to-understand chunks.

Start by grabbing attention immediately with something compelling and informative. For example, try a headline like, “We were able to generate $400,000 in additional revenue using this tool.” This is direct, eye-catching, and gives a clear reason why the viewer should keep watching.

Avoid jargon or industry-specific terms that might confuse a broad audience. Your video should be accessible to a wide range of viewers, not just experts. If you make it too complicated, your audience will check out before you even have a chance to make your point.

3. You Don’t Know Your Audience

It’s easy to jump on trends. But if you’re following the social media wave and making all your videos look like an influencer with a podcast, you’re going to turn off a lot of markets, including professionals, executives, and anyone who’s looking for a mature company to work with.

Understanding your audience is essential when creating corporate videos. Your video should reflect your brand's identity and meet the expectations of the people you’re trying to engage. If your company serves professionals, avoid making your video too trendy or gimmicky.

You don’t need to force humor or chase the latest viral format. Instead, focus on crafting a professional yet engaging video that speaks directly to your target audience. Tailoring your corporate video content to the right audience will help build trust and credibility. It’s not about what’s “cool” at the moment – it’s about being relevant to those who matter most to your business.

Don’t chase virality at the expense of your brand’s authenticity.

4. Don’t Spend a Fortune

There are lots of ad agencies that will charge you $50k just to get in the door. With video production becoming more and more accessible every day, you don’t need a gigantic Hollywood production to make something great. You need an excellent idea and a small crew. And your corporate videos will come to life.

Thanks to advancements in technology, there’s no need to spend a small fortune on corporate video production. While a high-budget, professionally produced video certainly has its place, you can work with a small, talented crew, use affordable equipment, and still produce something incredible.

The key is having a great concept and a clear vision. Focus on creating high-quality content that is well thought out, compelling, and meaningful to your audience, rather than throwing money at a lavish production. Good corporate videos are about creating engaging content, not flashy effects or expensive gear. Keep your production costs in check, and focus on what really matters: delivering a powerful message to your audience.

Creating Corporate Videos That Deliver An Impact

Creating a great corporate video involves more than just pointing a camera and hitting record. By avoiding the common pitfalls like lack of storytelling, confusing information, not understanding your audience, and overspending on production, you can create videos that are engaging, memorable, and effective in promoting your business.

Remember, the best corporate videos tell a story, break down complex ideas into bite-sized pieces, connect with the right audience, and don’t require a massive budget to pull off. Focus on these key elements, and you'll build trust with your audience, and ultimately drive more business.