Creating Corporate Training Videos For Your Business

Whether you're onboarding new hires, ensuring compliance, upskilling employees, or addressing specific areas that need improvement, a corporate training video can provide a highly efficient and engaging way to educate your team.

You may hear the words "corporate training videos" and think of scenario-based training scenes that you used to watch on a VHS. And those certainly still exist. But there are many different types of training videos that fit a variety of different types of companies and styles of training. In fact, we've found with our corporate training videos, that a more targeted approach enables employees to get the information quickly and efficiently without nodding off.

In this post, we’ll dive into why corporate training videos are essential, why having a human host makes all the difference for retention, and how you can create a training video that will leave your employees excited to learn. We're also going to go over the five key steps we follow at UC Media to make sure your training video is tailored to your business and your employees.

What Can Corporate Training Videos Be Used For?

Corporate training videos can cover a wide range of topics, from compliance rules and safety protocols, to company culture, to product knowledge, or even soft skills like communication and teamwork. When used correctly, corporate training videos can educate your teams in a scalable way and reach teams all over the country or the world to ensure everyone's getting the same up-to-date information.

Case Use: UC Media recently produced a corporate training video for a global energy company. Their goal was to tackle an issue that managers across their regions had been discussing, and they wanted a uniform way to reach not only the managers, but their employees as well. With a comprehensive video that tackled this topic from the bottom up - defining it, concentrating on how it effects this company, as well as ways to mitigate this issue - our client was able to deploy this training to hundreds of employees without costly in-person training sessions.

Some of the most common uses for corporate training videos include:

Onboarding new employees to help them get up to speed quickly.
Compliance training to ensure your team is following industry regulations.
Upskilling employees to improve performance, to teach new software or tools, or simply to reinforce prior training.
Targeted training for areas that need improvement, like customer service, safety, or leadership development.

The beauty of corporate training videos is that they allow employees to revisit materials as often as needed, making it a convenient and flexible learning tool.

Creating Corporate Training Videos with a Human Touch

Now, here's the thing: while you could create a training video using just slides and voiceovers, there’s something about having a human host that we've found makes all the difference.

People want to connect with other people. When a real person presents the information, it feels more relatable. A human host brings energy, enthusiasm, and personality to the video, which helps keep your employees engaged and interested. It makes the video go from "learning a lesson" to "watching a presentation." Subtle difference, I realize. But in terms of retention, the difference is everything.

In fact, studies show people remember content better when it’s delivered by a human. We're just naturally wired to pay more attention to people than to abstract concepts. Your team is more likely to recall key points if they feel they’re having a conversation rather than just being talked at.

Not to mention, a human host creates a sense of trust. They’re more likely to feel like the information is coming from someone who genuinely cares about their success. A friendly, approachable host can make a huge difference in how employees receive and process the material. This encourages employees to actively engage with the material, rather than passively watching.

How to Create a Corporate Training Video: Our 5-Step Process

A recent corporate training video we scripted and produced.

Having learned from producing many videos, from corporate training videos, to explainer videos, to commercials, we've broken down the process into five key steps: consultation, scriptwriting, branding, production, and post-production. Let's go through each one so that you know what to expect when you approach a company to create a corporate training video for your business.

Step 1: Consultation

The first step is all about collaboration. We’ll chat with you and ask questions to get the full picture of what you want your training video to accomplish. We want to understand your goals, your company culture, and what you need the video to teach. During the consultation, we’ll focus on:

The purpose of the video: Are we training employees on safety procedures? Are we introducing a new tool or system? Are we reinforcing company values? What is the tangible metric we can assess for this video being a success?
The target audience: Are we talking to a new hire in marketing or a seasoned leader in operations? This will help us set the right tone.
The style: Do you want the video to be fun and energetic, or more formal and instructional? We’ll tailor the style to match your company’s voice and your employees’ needs.

Step 2: Scriptwriting

Once we know the message and tone you want to convey, it’s time to write the script. We’ll work with subject matter experts (SMEs) or even legal departments from your team to make sure we’re covering all the right information. Our scriptwriter will work closely with your team to ensure we're covering all the topics, we're following any compliance ordinances, and that the script is engaging to viewers with the proper structure to guide them along. The script is the blueprint, so we generally go through a few revisions to make sure it’s polished before moving on to the next step.

Step 3: Branding

This is where we make the video look and feel like your company. We’ll gather all the brand assets we need—logos, colors, fonts, and any imagery or video clips you want to include. This is also the time to decide on the visual style. Do you want to go for sleek, professional animations or a more casual, behind-the-scenes look with stock footage? We’ll make sure the video is visually appealing and consistent with your company’s brand identity.

Step 4: Production

Now it’s time to film. We're able to produce corporate training videos at an affordable price because we can film remotely in our fully-equipped studio. This ensures a high-quality production and talented host without paying exorbitantly for on-site crews.

Step 5: Post-Production

After the filming is done, the real magic happens. In post-production, we’ll:

Edit the video to create a smooth, engaging flow.
Add animations, text overlays, and motion graphics to reinforce key concepts.
Add background music, sound effects, and voiceovers where necessary.

We'll present a first draft to your team for notes, and once everything is polished and perfect, your corporate training video is ready to roll out!

Get Started Right Now

At UC Media, we specialize in crafting corporate training videos that are both effective and enjoyable. From the initial consultation to the final edit, we’ll be with you every step of the way to ensure your video meets your goals.

Ready to create a corporate training video that gets results? Book a discovery call with UC Media today, and let’s get started on your next corporate training video project!